The SmartWool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of merino wool socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the merino, though. It’s what we do with it that makes SmartWool different. For over 20 years, we’ve been pushing the boundaries of merino to create smarter, more capable products from head to toe.
SmartWool socks, base layer and lifestyle apparel offer luxurious softness combined with extraordinary comfort, style and performance. These are garments you can wear next-to-skin rain or shine. Stay warm when it's wet and cool when it's warm thanks to breathable, natural fibre that wicks away any moisture to keep you dry—plus no itch, no stink! Who could ask for more?