KUUsport and the KUU brand were established and developed by Ron Kuus. One of three children from an active family of northern European heritage, strong principles of athletics, fitness and self discipline were instilled in Ron and siblings at an early age –Herbert Kuus’s prescription for preparing his children for life ahead included a daily 6AM run through the parks and ravines of their Toronto neighborhood!
On winter weekends Ron’s father’s nordic DNA would not be denied. His background as a tool and die machinist soon saw him developing products to improve the quality of their ski experience, the first of which was the patented Kuus Electric Ski Waxer. Fascinated by the relationship between ski preparation and performance, young Ron began to spend almost as much time with his dad in the wax room as he did on the ski hill.
Fast forward to the completion of engineering and business programs at university and continued development of what his father had started, in 1986 Ron incorporated KUUsport Manufacturing Ltd. He was still a one man show; inventor, developer, manufacturer, marketer, sales rep, shipper, secretary, delivery boy and janitor. But word was getting out. And the KUU lines were selling. Soon stunned neighbors were being boxed into their suburban driveways by 18 wheelers as they picked up pallets of product from KUU’s basement headquarters!
Though it’s been a long time since KUU could be blamed for traffic jams on Deanvar Drive, it is to this humble address that the extensive alpine, nordic and snowboard product lines found on these pages can trace their origins. And while our head office moved only a short distance from Ron’s mom’s house, it seems like our products have traveled light years. Today KUU wax is being ironed onto the bases of national team equipment in both Canada and Austria, and KUU products are being sold in ski and snowboard shops from Japan to Switzerland.