Hoka One One
Since 2010, Hoka One One has delivered stimulating new dimensions to running. It's fun. It's fast. It's freedom. It's flying. Hoka shoes allow your feet to move freely and naturally. Engineered for maximum cushion, comfort, protection and energy return, while still offering lightweight, nimble performance and uninhibited movement, Hokas allow athletes to run further.
Bringing the concept of 'oversize' to running is the brainchild of two gravity sports enthusiasts Jean-Luc Diard and Nicolas Mermoud. Both men have been adventuring for as long as they can remember, and their trail running experiences have taken them across the globe.
Both Jean-Luc and Nicolas are committed to the values of freedom and enjoyment and feel that this is integral to the running experience whether running on the trail or in the city. With this in mind they started to look at the variables that affected the performance of different types of runners.
They quickly came to an important conclusion; fatigue, impact and muscle strain were challenges that runners of all stripes had to deal with every day. So Jean-Luc and Nicolas came up with a brilliant idea—why not design a shoe that would help to alleviate these problems so that freedom and enjoyment could be guaranteed every time you go running!?
From that idea Hoka One One was born.
Today runners of every level, from ultra marathoners to novices, are celebrating the benefits of HOKA, including:
- Midsole Volume: Up to 2.5X the volume of cushioning material compared to standard running shoes, delivering unsurpassed shock absorption, a sense of weightlessness, and an inherently stable ride.
- Meta-rocker: Midsole geometry specifically engineered with a low heel-toe differential and a sculpted outsole radius encourages an efficient 'fulcrum effect' to the foot strike and minimizes fatigue.
- Active Foot Frame: Unique midsole geometry allows the foot to sink into the shoe—like sitting in a bucket seat—rather than sitting on top of the midsole, resulting in amazing stability adaptable to a wide range of feet and running styles.
So put your best foot forward, it's time to fly!